The Top Five Things Not to Do When Ordering Promotional Products

Promotional giveaways are unique. They’re the only form of advertising that people actually thank you for! But, there are some common mistakes to avoid when ordering promotional products. Let’s dive into the top five things not to do:

Don’t Order Products Your Audience Won’t Want to Keep

Ask yourself:

• Where will I share these custom promo products?
• When will people use them?
• Would I want this product?

Being mindful of your audience ensures a positive perception of your brand.

Don’t Choose Items Your Target Audience Won’t Use

Select products that resonate with your audience. Think about what you would love to receive!

Don’t Over-Order on Any Single Product

Avoid the temptation to order in bulk just for discounts. Without a distribution plan, you may end up with excess inventory. Remember, brands evolve—so should your promotional items!

Don’t Forget to Track Your Results

After distributing your promotional products, track their effectiveness. For instance, if lead generation is your goal, how many people scanned the QR code on the item? This data is crucial for refining future campaigns.

Don’t Order Without a Clear Goal

What do you aim to achieve with these branded gifts? Whether it’s increasing brand awareness or driving sales, understanding your goals helps in selecting the right corporate gifts and strategy.

By avoiding these common mistakes, you can be more strategic with your promotional product orders and maximize ROI.

Add These Tips for Success!

• Select corporate gift companies that ask insightful questions. A good supplier will help align products with your goals.
• Check reviews to ensure the company has a solid reputation for quality and timely delivery.
• Be clear about your expectations when placing an order.

If you apply these recommendations during your next promotional product order, you’ll be amazed at what strategic branding can achieve! Ready to elevate your corporate gifting game? Contact us today and let’s customize something special for you!