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How Promotional Giveaways and Marketing Materials Work Together?

Everyone loves a freebie — but a smart freebie paired with clear, concise marketing materials is where the real magic happens. When you hand out useful branded items and include a flyer, postcard, or product one-pager, people remember who you are, what you do, and why they should choose you.

Here’s how to combine giveaways with marketing pieces for maximum impact, plus real product ideas you can source from BrandsUp.

Why combine giveaways with marketing materials?

  • Reinforce the message: A practical item keeps your logo in view; a brochure or insert tells the story behind it.
  • Boost recall: Tactile products + written benefits make your brand easier to remember after the event.
  • Guide next steps: Printed calls-to-action (QR codes, URLs, offers) convert interest into action.

Bundle ideas that work (with product suggestions)

1) Wellness or fitness promo pack

Pair a short “feel-good” flyer with on-the-go gear. Think hydration, movement, and sun smart.

  • Kinetic Water Bottle or the space-saving Excel Foldable Stainless Steel Water Bottle
  • Branded Sunglasses
  • Unisex Drawstring Bag for a lightweight carry option

Insert ideas: A postcard with a QR to your wellness content hub, a discount for first-time sign-ups, or a summer safety checklist.

2) Event or conference starter kit

Give attendees what they’ll use all day, and include a one-pager that highlights your value prop and booth activities.

  • Canvas Shopping Tote or Cotton Calico Shopping Bag
  • A5 Soft Cover Notebook
  • Pen options: premium Elegance Metal Pen or budget-friendly Dart Branded Pen

Insert ideas: Agenda highlights, a map to your stand, a QR for a prize draw, and a short case study.

3) Summer brand-love bundle

Make your brand part of weekends and holidays with outdoor-ready gifts. Add a simple leaflet that ties the good vibes back to your brand promise.

Insert ideas: A “Summer with Us” checklist, competition QR, and care tips for the products.

4) Rain-or-shine commuter kit

Perfect for staff onboarding, client thank-yous, or winter campaigns. Include a welcome letter or service overview.

  • Rainbow Double-Canopy Golf Umbrella
  • Knitted Cuff Beanie
  • Business Laptop Backpack

Insert ideas: A “Meet the Team” flyer, support contacts, and a QR linking to onboarding resources.

How to design the printed insert

  • Lead with one idea: One headline, one offer, one action beats clutter every time.
  • Use scannable elements: QR codes to landing pages, videos, or event calendars remove friction.
  • Match what they’re holding: If you’re gifting a notebook, talk productivity tips; for a cooler bag, talk outdoor moments.
  • Keep it on-brand: Colours, typography, tone, and logo usage should mirror your CI.

Distribution tips (so your bundle gets noticed)

  • Front-load value: Put the insert on top or tuck it into a notebook pocket so it’s seen first.
  • Offer a reason to keep it: Add a checklist, mini calendar, or exclusive offer code.
  • Segment smartly: VIPs might get the Elegance Metal Pen; high-traffic giveaways get the Dart Pen.

Ready-to-use giveaways you can brand today

Mix and match from these proven crowd-pleasers:

  • Sunglasses
  • Kinetic Water Bottle / Excel Foldable Steel Bottle
  • Canvas Shopping Tote / Cotton Calico Bag
  • Drawstring Bag
  • A5 Soft Cover Notebook
  • Elegance Metal Pen / Dart Pen
  • XL Beach Towel
  • Hertum Cooler Bag
  • Bluetooth Speaker
  • Golf Umbrella / Knitted Beanie

Your next step

Combine something they’ll use with something they’ll read, and you’ll earn attention and action. If you’d like help curating the perfect bundle — plus a sharp insert to match — chat to the BrandsUp team. We’ll suggest the right mix for your audience, budget, and campaign goals, and make sure everything is branded beautifully.

Let’s build a winning giveaway + marketing pack together. Email sales@brandsup.co.za or call +27 64 606 4781.