Five Promotional Product Trends for Now and Going into the New Year

As the year draws to a close and we look ahead to the new one, businesses across South Africa are reviewing their marketing strategies. One area not to be overlooked is promotional products.

These items continue to be a vital part of brand awareness, employee recognition, and client engagement. Understanding what’s trending ensures your gifts not only stand out but also resonate with your audience long after they’re received.

Below we explore five of the biggest promotional product trends dominating the market right now and how you can incorporate them into your corporate gifting strategy for the new year.

1. Embracing Sustainability as a Priority

The climate crisis is no longer a distant concern—it’s a lived reality. More South Africans are choosing sustainable lifestyles, from eliminating single-use plastics to buying ethically produced goods. Companies can lead by example by investing in eco-friendly promotional products that reflect their values.

• Eco Bamboo Sunglasses showcase your brand while promoting sustainable living.
• Oasis Stainless Steel Water Bottles help cut down on plastic waste while offering sleek, durable branding opportunities.
• Cotton Tote Bags replace disposable bags with a practical, reusable solution.

By offering eco-friendly options, your business attracts environmentally conscious consumers and strengthens your reputation as a forward-thinking, responsible brand.

2. Evolving Drinkware Trends

Reusable drinkware continues to grow in popularity—especially in the corporate gifting space. South Africans are embracing travel mugs, water bottles, and coffee tumblers not only for convenience but also for their environmental benefits. These items are functional, stylish, and perfect for everyday use, ensuring your brand travels wherever your clients and employees go.

• Lexi Glass Bottles provide a sleek, eco-conscious alternative to single-use plastics.
• Tampa Travel Mugs make the morning commute a little brighter with your brand front and centre.
• Shake-It Protein Bottles appeal to fitness-conscious clients and staff, doubling as functional gym gear.

Affordable, high-perceived value, and widely loved—drinkware is set to remain a top promotional trend well into the new year.

3. The Rise of Branded Bags

With retail outlets phasing out disposable plastic bags, branded totes and backpacks are gaining serious traction. These products offer a large print area, making them ideal for maximum brand exposure while providing real-world utility. In South Africa, where shopping trips, work commutes, and outdoor activities are common, a branded bag is both functional and impactful.

• Artesian Conference Totes are perfect for professional events and conferences.
• Urban Backpacks blend everyday practicality with modern branding opportunities.
• Jute Shopper Bags combine sustainability with durability, making them a reliable eco-friendly choice.

By investing in branded bags, you not only replace disposable items but also turn every user into a walking advertisement for your company.

4. Curated and Collectible Promotional Sets

Why give one item when you can offer a cohesive set? The trend of curating themed collections is on the rise. These bundles provide more perceived value while creating memorable experiences for recipients. A well-thought-out gift set communicates care, attention to detail, and brand sophistication.

• Crest Gift Boxes offer a premium unboxing experience for VIP clients.
• Desk Essentials Sets keep your brand visible on clients’ desks day after day.
• Travel Comfort Sets cater to busy professionals who value convenience and comfort.

From executive kits to student bundles, curated sets tell a story and elevate your brand presence beyond the ordinary.

5. Innovative and Unique Branded Products

The market is full of predictable giveaways, which is why unique products stand out more than ever. In 2024, creativity and innovation will define successful promotional campaigns. Businesses that dare to be different—while staying true to their brand identity—will capture attention and spark conversations.

• Bluetooth Mini Speakers bring tech-savvy flair to your gifting strategy.
• Eco Bamboo Charging Pads merge technology with sustainability.
• LED Logo Keyholders provide practical use while giving your logo a unique illuminated effect.

Choosing innovative promotional products reinforces your company’s image as forward-thinking, creative, and customer-focused.

The Importance of Following These Trends

Staying on top of promotional product trends is not just about style—it’s about strategy. By aligning your brand with items people want and use, you gain consistent impressions, increase loyalty, and strengthen your overall market presence.

From eco-friendly products to innovative tech gifts, each of these five trends gives you an opportunity to communicate your values and leave a lasting impression in 2024.

Final Thoughts

Promotional products remain a powerful tool in building brand awareness, but their effectiveness lies in relevance, quality, and creativity. As we move into the new year, focus on sustainability, functionality, and uniqueness to ensure your brand resonates with South African audiences.

Contact BrandsUp today to explore these trends and create promotional product strategies tailored to your business needs.

Contact BrandsUp:
Tel: +27 64 606 4781
Email: sales@brandsup.co.za