Avoid These 5 Types of Trade Show Corporate Giveaways

We all know that branded promotional products play a vital role in creating a successful trade show experience. But, it’s essential to choose wisely. Don’t just slap your logo on any item!

Your choice of trade show corporate giveaways should be strategic. They reflect your brand and leave lasting impressions on potential customers.

Once the trade show wraps up, those promotional items become the only reminders of your business for prospective clients. Trade show printed corporate gifts significantly shape perceptions about your brand.

Avoid These 5 Types of Trade Show Corporate Giveaways

1. Extremely Inexpensive, Low-Quality Items:

Choosing cheap promotional items like printed pens may seem cost-effective, but it can harm your brand image over time. Here’s why:

• Your team may lack enthusiasm when promoting these giveaways.
• Cheap branded gifts don’t maximize your return on investment (ROI).
• Low-quality products tend to break easily, leaving a negative impression.

2. A Pile of Low-Quality Items:

Avoid ordering multiple low-cost items just for variety. Quality trumps quantity at trade shows! Prospects value one useful corporate branded gift over several mediocre ones. Studies show that people keep useful promotional items longer.

3. Loud or Noisy Items:

Trade shows aren’t the place for loud or distracting promotional products like noisy clappers or horns. While humor has its place, avoid anything that disrupts conversations and distracts potential customers.

4. Flying Objects:

Items like frisbees might be fun at outdoor events but are not suitable for trade shows. They can give the impression that you’re not serious about engaging with potential clients and pose safety concerns.

5. Items Without a Strategic Plan:

Selecting corporate gifts just because they look cool isn’t enough! Every trade show printed handout should align with your marketing strategy and serve a purpose:

• Maximize Return on Investment (ROI)
• Enhance brand exposure
• Create positive opinions about your brand
• Generate lasting impressions

The Bottom Line: Thoughtful Selection is Key

Selecting trade show printed handouts requires careful thought from your side. Consulting with professional
promotional gift suppliers, especially those familiar with the South African market, can ensure you spend wisely on items that align with your marketing goals and effectively represent your brand.

Your Next Step?If you’re ready to elevate your event planning and customer engagement strategies, reach out today!

Let’s discuss how we can help you choose the right promotional items that boost brand awareness and enhance business networking opportunities at upcoming trade shows!