Avoid These 8 Irritating Sales Buzzwords

Jargon has taken over our workplaces. It creeps into team meetings and client communications. Think about your recent conversations—did you use phrases like “circle back,” “low-hanging fruit,” or “I’ll ping you?”

Surprisingly, a study shows that 86% of employees have used these trendy terms. About half find them annoying or downright bothersome.

The Double-Edged Sword of Buzzwords

While buzzwords can create camaraderie and showcase expertise, they can also harm your professional image. They may irritate clients and colleagues alike.

Sales Buzzwords to Avoid

In the sales world, certain buzzwords should be left behind. Here are eight irritating terms to avoid:

“Touch base.” Instead, say, “I’d like to arrange a meeting to discuss XYZ.”
“Eat our own dog food.” Say, “Use our own product or service.” Clear and simple.
“Circle back.” Try “following up” or “reaching out” — it sounds more human.
“Pick your brain.” This can come off as self-centered. Focus on providing value instead.
“Honestly.” If you’re honest, you don’t need to say it.
“Innovative.” Show what’s unique rather than saying it.
“Disruptive.” Unless you truly are, skip the fluff.
“Pivot.” Use only when the team understands the implications; otherwise it confuses.

The Impact of Jargon in Marketing

In the promotional products space, other terms can grate too — like “gimmicks” or “swag.” Instead of vague labels, show the value with practical branded items people actually keep and use. For example, a sleek promotional pen they’ll reach for daily, or a durable A5 notebook that goes to every meeting.

The Path to Clear Communication

You might not realise how often buzzwords slip into emails and calls. Keep it plain and helpful. When you do add branded touches, make them meaningful: a morning coffee in a quality ceramic mug, a versatile carry-all like the reusable recycle tote, or a hydration hero such as the Easy Sip water bottle (880ml) — each keeps your logo visible without saying a word.