How to Choose the Perfect Custom Sunglasses for Your Event?

Summer in South Africa means outdoor events, from beach parties and music festivals to corporate picnics and family reunions. With the sun shining brightly, there’s no better way to protect your guests while promoting your brand than with stylish custom sunglasses. More than just a fun accessory, branded sunglasses double as an impactful marketing tool, ensuring your business leaves a lasting impression long after the event ends.

Why the Right Branded Sunglasses Matter

Branded sunglasses have become one of the most popular corporate giveaways in South Africa. Their usefulness ensures that recipients don’t just accept them—they wear them. When chosen thoughtfully, the perfect pair can:

• Boost Brand Recognition: Every time someone wears your custom shades, they showcase your logo. Options like the Altitude Classic Sunglasses make your brand instantly memorable.
• Enhance the Event Experience: Sunglasses with UV400 protection, such as the Spectra Sunglasses, let guests enjoy outdoor functions comfortably.
• Create Lasting Impressions: A stylish option like the Retro Sunglasses ensures attendees associate your brand with fun and positive experiences.

Choosing Sunglasses Based on Event Type

Different events call for different approaches. Selecting the right sunglasses depends on the setting and vibe:

• Casual Gatherings: Opt for fun, colourful designs like the Colour Pop Sunglasses. Pair them with summer giveaways such as branded beach towels or custom water bottles for a ready-to-go pack.
• Corporate Events: Sleek, timeless styles like Aviator Sunglasses in neutral tones add elegance. Pair with corporate golf shirts or custom lanyards for a polished look.
• Festivals & Sports Events: Bold frames with mirrored lenses such as the Vibe Sunglasses ensure maximum visibility. Complete the look with a branded drawstring bag or custom peak cap.

Audience Considerations

Your target audience plays a huge role in choosing the right design:

• Age: Younger crowds lean toward bold, colourful designs like the Stylo sunglasses, while older audiences often prefer understated classics like the Elegance Sunglasses.
• Gender Mix: Unisex styles such as Drifter Sunglasses appeal to everyone.
• Lifestyle: Sporty designs like the Active Sunglasses suit athletic audiences, while statement frames appeal to fashion-forward guests.

Customisation Options That Make an Impact

Customising sunglasses takes them from functional to unforgettable. Consider:

• Frame Colours: Match your brand palette with items like the Spectrum Sunglasses.
• Lens Choices: Mirrored, tinted, or gradient lenses enhance style and function.
• Logo Placement: Print or engrave your logo on the arms for subtle but consistent visibility.

The Benefits of Custom Sunglasses for Events

Choosing branded sunglasses as part of your strategy offers:

• Brand Visibility: Each wear makes them walking billboards.
• Memorability: Unlike flyers, sunglasses last—keeping your brand top of mind.
• Practicality: Functional gifts that recipients genuinely use.

Pairing Sunglasses with Other Branded Items

To maximise impact, package sunglasses with complementary giveaways:

• Festival kits: Sunglasses, a branded tote bag, and a travel mug.
• Corporate packs: Aviators, a USB flash drive, and a custom power bank.

Why Work With BrandsUp?

At BrandsUp, we understand the South African market and what resonates with different audiences. From stylish classic frames to bold festival-ready designs, our curated collection ensures the perfect match. With in-house branding solutions like engraving, digital printing, and UV branding, we ensure your promotional sunglasses look professional and polished.

Final Thoughts

Custom sunglasses are more than just stylish accessories—they’re a strategic investment in brand visibility. By selecting the right style, tailoring designs to your audience, and maximising customisation, you create giveaways that keep your company top of mind. Whether it’s a corporate event, beach party, or music festival, branded sunglasses ensure your brand shines as bright as the South African summer sun.

Contact BrandsUp

Tel: +27 64 606 4781
Email: sales@brandsup.co.za

Contact BrandsUp today to explore our full range of custom sunglasses and other promotional products. Together, we’ll design event-ready giveaways that elevate your brand and make your summer events unforgettable.