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10 Fitness Promotional Items to Make Your Brand Strong

Members and employees use these items constantly—on the floor, on the road, and at home—so your branding earns repeat impressions without extra media spend. Choose durable, good-looking pieces, brand them cleanly, and bundle them into welcome packs or challenges to maximise impact.

1) Custom gym towels

Essential for hygiene and comfort—and your easiest win for visible branding.

  • All-over print: Sublimated Gym Towel
  • Cooling option for outdoor sessions: Altitude Snap Sublimation Cooling Sports Towel

2) Aluminium water bottles

Sturdy, reusable and great for brand consistency across teams and challenges.

3) Shaker bottles

Perfect for protein shakes and recovery drinks—highly used, highly visible.

4) Drawstring gym bags

Lightweight carry for shoes, towel and a bottle—ideal as a giveaway at sign-up.

  • Spook Drawstring Bag

5) Yoga & exercise mats

Great for studio launches, wellness days and corporate fitness challenges.

6) Resistance bands

Compact, versatile and beginner-friendly—perfect for home or hotel workouts.

7) Skipping ropes

Low-cost, high-sweat value for PT packs and challenges.

8) Earbuds (budget to premium)

Members forget theirs all the time—sell or gift branded spares at reception.

  • Budget: Earbuds in Case
  • Premium: Altitude Livado OWS Active Earbuds

9) Armband phone holder

Hands-free running and rowing; a natural add-on with ropes or bands.

  • Armband Cellphone Holder

10) Duffel bags

High perceived value and big branding area for memberships and prize packs.

Branding tips for fitness merch

  • Keep it clean: One-colour logos on dark bottles and bags pop without looking busy.
  • Design for sweat & use: Favour durable prints or engraving on high-touch items.
  • Bundle smartly: Create “Starter Packs” (towel + bottle + bands) or “Runner Packs” (armband + rope + earbuds) to lift average order value.
  • Reward behaviour: Gift a rope for class streaks, or a premium bottle for referrals.

How to choose the right items

Audience: Yogis want mats and cooling towels; HIIT crews love shakers and ropes. Setting: Commuters prefer travel-friendly bottles and duffels. Budget: Mix a hero item (duffel or premium earbuds) with cost-effective fillers (bands, towels) to balance spend.

Ready to activate your brand?

We’ll help you curate the right mix—printed, engraved or full-colour—so your merch works as hard as your members.

Contact BrandsUp
Tel: +27 64 606 4781
Email: sales@brandsup.co.za